25 years of commercial experience — now working for your property
LWW Consultancy was founded by Leyton Williams, a Commercial Director with over two and a half decades of experience driving revenue growth, brand development, and strategic partnerships across hospitality and professional sport.
The business was built on a simple observation: independent hotels and event venues consistently lack access to the senior commercial expertise they need to perform at their best — not because the talent doesn't exist, but because the full-time cost is prohibitive. LWW bridges that gap.
Experience that speaks for itself
A commercial leader who has done the job
Leyton's career spans two demanding commercial environments — hospitality and elite sport — giving him a perspective that most consultants simply don't have. He understands what it takes to build revenue in highly competitive, experience-led industries where reputation, relationships, and commercial rigour all matter in equal measure.
Most recently, Leyton led the full commercial function of a boutique hospitality business — overseeing Sales, Marketing, Revenue Management, Events, and F&B simultaneously while scaling turnover to over £3 million. That meant repositioning the brand, reducing dependence on third-party booking channels, unlocking new revenue through partnerships and events, and building the commercial infrastructure to sustain growth.
Before that, a career in professional sport gave Leyton deep expertise in sponsorship, high-value corporate partnerships, and the kind of board-level commercial thinking that translates directly into how successful hospitality businesses are run.
"I started LWW because I kept seeing the same problem — great hotels and venues with real potential, held back by a lack of senior commercial resource. The expertise exists. The question is how to make it accessible without the overhead of a full-time hire. That's exactly what LWW is built to do."
Built across two commercial worlds
Leyton's experience spans senior commercial roles across both hospitality and professional sport — each bringing distinct skills that combine to make LWW's approach genuinely different.
What Leyton brings to your business
What makes LWW different
There's no shortage of hospitality consultants. What's rarer is someone who has actually held the commercial director role — who has sat at the board table, owned the P&L, built the team, and delivered the results — and who now brings that experience directly to your property.
LWW doesn't offer generic frameworks or off-the-shelf strategies. Every engagement starts with understanding your specific business, your market, and your ambitions — and everything we recommend is grounded in commercial reality, not theory.
The result is support that feels less like consultancy and more like having a highly experienced commercial director on your side — without the cost, the commitment, or the overhead.
Ready to work together?
Start with a free 30-minute business review — a no-obligation conversation where we identify exactly where your biggest commercial opportunities lie.